Lead with habits screen users already recognise: not drinking, remaining seated, losing focus and allowing the day to disappear.
UP Timer · Website planning
Recommended website sitemap.
A phased structure for the public marketing website, future Company proposition, educational content and the separate timer application. It keeps the launch focused while preserving room for the product and content strategy to grow.
Recommended primary navigation
Keep the top-level journey simple.
Detailed feature and resource pages should sit beneath a small number of clear choices. The primary conversion action remains Start free Lite, with Sign in alongside it.
Launch
Launch-critical website
Build these before the full public launch. They explain the product, establish trust and support conversion.
| Page | Recommended route | Primary purpose | Status |
|---|---|---|---|
| Home | /
|
Primary product story, daily benefits, four timers, acknowledgement feature, access routes and founder story. | In development |
| Product | /product
|
Explain the complete UP Timer system, how the four timers work together and how persistent acknowledgement supports action. | Create |
| Plans & Access | /plans
|
Explain Lite, the manually activated three-day Full trial, Full annual membership and the separate Company route. | Create |
| Company | /company
|
Company pilots, future licences, bespoke Learn Sprints, workplace wellbeing positioning, privacy boundaries and enquiry route. | Create |
| Our Story | /our-story
|
Full founder story: why the product was built, the problem with disappearing alerts and the experience behind the design. | Create |
| FAQs | /faqs
|
Product use, Lite window, trial activation, billing, notifications, voices, acknowledgement alerts and Company questions. | Create |
| Getting Started | /support/getting-started
|
Set up the four timers, enable browser notifications and audio, choose timings and understand acknowledgements. | Create |
| Contact & Support | /contact
|
Personal support, product enquiries, billing help and Company enquiries. | Create |
| Privacy Policy | /privacy
|
Personal data, account data, timer privacy, Company privacy boundaries and third-party services. | Review existing |
| Terms & Conditions | /terms
|
Access terms, subscriptions, acceptable use, Company access and service limitations. | Review existing |
| Cookie Policy | /cookie-policy
|
Cookie and analytics disclosures with preference controls. | Review existing |
| Accessibility Statement | /accessibility
|
Accessibility approach, known limitations and contact route for assistance. | Create |
| Refund & Cancellation Policy | /refunds-and-cancellation
|
Annual subscription cancellation, access until renewal date and any applicable refund position. | Create |
| 404 Page | /404
|
Helpful recovery route with links to Home, Start Lite, Plans and Support. | Create |
| General Thank-you Page | /thank-you
|
Confirmation after contact or interest forms, with clear next steps. | Create |
Phase 2
Product depth and marketing content
Create after the core site is stable. These pages deepen the benefit story and provide material for search, social, email and Learn Sprints.
| Page | Recommended route | Primary purpose | Status |
|---|---|---|---|
| Focus Timer | /product/focus
|
Focus cycles, short and long breaks, screen pauses, voice alerts and acknowledgement behaviour. | Create |
| Hydrate Timer | /product/hydrate
|
Personal water target, cup size, working hours, reminder pacing, quick-add controls and persistent prompts. | Create |
| Move Timer | /product/move
|
Movement cadence, guided exercises, position changes and interruption of prolonged sitting. | Create |
| Learn Sprints | /product/learn
|
Immediate and scheduled Learn Sprints, short learning, recall and future company-specific content. | Create |
| Persistent Acknowledgement | /product/acknowledgement
|
Why normal alerts are missed, how UP Timer waits for a response and what acknowledgement does and does not mean. | Create |
| Benefits | /benefits
|
The practical daily benefits of Focus, Hydrate, Move and Learn, carefully worded without guaranteed medical or productivity claims. | Create |
| Resources Hub | /resources
|
Educational articles supporting launch marketing and Learn Sprint content. | Create |
| Screen-heavy Workdays | /resources/screen-heavy-workdays
|
Recognisable habits: not drinking, not moving, losing focus and allowing hours to disappear into a screen. | Create |
| Focus Breaks & Screen Pauses | /resources/focus-breaks
|
Practical guidance on intentional pauses, looking away from screens and returning to a defined task. | Create |
| Hydration During the Workday | /resources/hydration-at-work
|
Why water is easy to forget, how visible targets and reminders can support a personal routine, with appropriate caveats. | Create |
| Movement at the Desk | /resources/movement-at-work
|
Breaking up long periods of sitting with standing, walking, stretching or position changes. | Create |
| Small Learning Sprints | /resources/learn-sprints
|
How short learning and recall can fit around the working day without beginning a full course. | Create |
| Why Acknowledgement Matters | /resources/persistent-reminders
|
Founder-led explanation of why alerts that disappear are easy to ignore and why UP Timer requires a conscious response. | Create |
| AI and Longer Screen Time | /resources/ai-and-screen-work
|
How faster digital workflows can increase screen absorption and why deliberate breaks still matter. | Create |
Phase 3
Company expansion
Publish as the Company product becomes operational. Avoid promising functions before the underlying access, privacy and learning systems are ready.
| Page | Recommended route | Primary purpose | Status |
|---|---|---|---|
| Company Pilots | /company/pilots
|
Selected-team pilot structure, enquiry process, intended outcomes and what a pilot does not include. | Create later |
| Company Learn Sprints | /company/learn-sprints
|
Company, industry, role and campaign learning using approved source material. | Create later |
| Workplace Wellbeing | /company/workplace-wellbeing
|
How UP Timer can support employer wellbeing initiatives without replacing wider legal, health or workplace responsibilities. | Create later |
| Company Privacy & Security | /company/privacy-and-security
|
No personal timer monitoring, access controls, learning completion boundaries and future security details. | Create later |
| Company Interest Thank-you | /company/thank-you
|
Confirmation and next steps after a Company enquiry. | Create later |
| Company Onboarding | /company/onboarding
|
Private onboarding guidance for approved pilot or licence customers. | Create later |
Application
Timer application and account journeys
These routes belong to the timer application rather than the Wocode marketing website. Final paths should be confirmed from the working app.
| Page | Recommended route | Primary purpose | Status |
|---|---|---|---|
| Open UP Timer | https://timer.uptimer.app
|
The live browser-based timer application. | Existing |
| Create Account / Sign In | Route to confirm in timer app
|
Authentication for trial activation, Full access and account management. | Confirm route |
| Activate Full Trial | Route to confirm in timer app
|
Manual activation of the three-day / 72-hour Full trial with no card. | Confirm route |
| Subscription & Billing | Route to confirm in timer app
|
Subscribe to Full, view billing status and manage the recurring annual membership. | Confirm route |
| Account Settings | Route to confirm in timer app
|
Profile, notification settings, voice choice and account controls. | Confirm route |
Content principles
Messages that should run through the entire site.
Every major page should reinforce Focus, Hydrate, Move and Learn as one considered daily rhythm rather than four unrelated countdowns.
Explain that prompts remain active until acknowledged. Do not imply that acknowledgement proves the suggested action was completed.
The product was created from personal use after other timers failed to provide the daily structure and persistence required.
Present reminders, structure and practical support without promising medical outcomes, healthier employees or guaranteed productivity.
Position workplace wellbeing, licences and Learn Sprints clearly, while stating that personal timer activity is not employee monitoring.
